There are two important factors that go into making a product launch successful: Demand for your product, and making sure the product delivers what consumers want it to. Consumers are spoiled for choice, and if you don’t offer them what they’re looking for, they’ll find it elsewhere. Products that don’t meet consumer expectations, no matter how innovative they seem on the surface, will quickly fizzle out.
Businesses today are operating in what Ken Quaglio, Chief Operating Officer at 3Pillar Global, calls the Age of the Perfect Consumer. Today’s customer knows more about a product then ever before – customer reviews, price comparisons, alternatives are all available real-time at the point of the decision. Customer loyalty is the mantra for brand managers in this type of environment, since the consumer can change their minds in an instant empowered with this new information.
The Chief Information Officer has a number of roles to play in any organization, but perhaps none are as important as enabling a company to innovate at light speed. As the success of other departments becomes increasingly reliant on technology, it is incumbent on CIOs to strategically empower marketing, finance, and sales organizations to excel as well. The CIO of the future will be the Chief Innovation Officer, not the Chief Information Officer, and this means that the need to collaborate successfully with other organizations outside of IT has never been higher.